Nothing wrong with that. Many departments haven't. The hard part isn't deciding whether video would be helpful, but in justifying the spend on something you've never bought before.

We scope it honestly. If a smaller project is the right first move, we'll say so. If you need something bigger to make a dent, we'll tell you that too.

What you end up with is a solid video STRATEGY built to sit in front of candidates as they decide on a department.

Effective marketing should be refreshed every three years. A candidate who watches something dated assumes the department is dated.

We look at what still holds up before we film anything new. Sometimes the answer is a full replacement. Sometimes it's the same story told the way you'd tell it now.

Great! That individual is usually the reason your social is active in the first place.

What in-house teams don't have is time, a full crew, and enough distance from the department to see how it reads to an outsider. Building a recruitment film is a different job than covering a K9 demo.

We hand off the deliverables and cutdowns, and your team hits the ground running with fresh usable content.